Event Analytics and Reporting

Optimize future events with powerful event analytics

Audio Visual • Live Streaming • Event Staging

One of the most crucial aspects of hosting a livestream is to analyze what worked and what needs improvement to make the next event even more successful. VVC Live offers robust, easy-to-understand event analytics and reporting that will help you boost registrations, attendance, and ROI for future livestreams. Put the power of data in your corner so you can plan future online events with confidence.

How can I use VVC Live event analytics?

Audience characteristics

Go beyond the usual name and email address information to capture critical data such as company name, job title, primary responsibilities, areas of interest, pain points, and more

Registration channels

Optimize future marketing spends by discovering how your registrants and attendees found your registration page, whether it was through organic search, paid ads, third-party partners, social media, your website, or your email newsletters

Attendance rate

Compare the number of registrants with how many people attended and analyze if the day, time, month, and content of events can be tweaked to maximize attendance rates for future events

Attendee retention

Examine data such as average watch duration and how long each attendee watched your event, right down to the second, so you can look for trends on why some guests may have left early

Account-level metrics

Track account-level information, including attendee numbers from each company or division, which seniority levels attended, and which sessions attracted which groups of people to gain valuable behavioural insights that can aid future planning

Attendee engagement

Check attendance levels for any breakout sessions, Q & A, networking sessions, interactive games, or roundtables to help you plan future events by replacing unpopular or poorly attended sessions with ones that will increase overall engagement

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ROI Analytics Mastery

Use analytics to improve future livestream ROI

Optimizing your livestream marketing, content, and attendee experience based on insights from analytics and reporting can help boost revenue generated through ticket purchases, sponsorships, and products and services sold, improving event profitability. With the right analytics at your disposal, you’ll keep creating exciting, engaging events – especially with a professional production team by your side.

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Webcast experience you can trust

Live broadcasting looked a lot different when VVC Live first started helping clients take their real-time events to mass audiences in 1975. However, by adapting to the changing market, embracing new technology, and investing in our people, our company continues to make live broadcasting easy by handling the entire production for you while helping expand your reach globally, no matter how your audience accesses their information.

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FREQUENTLY ASKED QUESTIONS

Have a question?

What are some ways to use data in events?

There are many ways to use analytics and data in your events, here are just a few examples:

Streamline event operations for smoother logistics
Identify highly engaged attendees for a more tailored interaction
Customize future event invitations and advertising streams for your target attendees
Boost customer loyalty
Refine future event content

Could you provide an example of event data?

Event data may include information such as the number of viewers, their geographic locations, the duration of their engagement, interactions with content (likes, comments, shares), and the conversion rate of attendees to participants. This data is collected and analyzed to assess event success and audience behavior.

What distinguishes session-based from event-based analytics?

Session-based analytics delve into specific viewer interactions within segments of an event, while event-based analytics provide a holistic overview of an entire event’s performance and audience behavior.

What does the term “event-driven analytics” refer to?

vent-driven analytics is a specialized approach that focuses on analyzing data generated by specific events, such as live streams, conferences, or webinars. Our Event Analytics and Reporting services use this method to provide in-depth insights into the performance and impact of your events, enabling you to make data-driven decisions and enhance the success of future ventures.

What exactly is event analytics?

Event analytics is the process of collecting and analyzing data generated during events, such as live streams, conferences, or webinars. Our company’s Event Analytics and Reporting services provide valuable insights into viewer engagement, audience behaviour, and the overall success of your events, helping you make informed decisions and optimize future endeavours.